Detecting AI Brand Hallucinations and Factual Drift
Models invent brand facts from probability, not retrieval, creating invisible misrepresentations.
Amara Rahman
Contributing Editor
Amara Rahman is a contributing editor at Perception Intelligence covering auditing how ai sees your brand. Based in Lisbon, Amara has written for Perception Intelligence since 2022.
1 story · Lisbon
Models invent brand facts from probability, not retrieval, creating invisible misrepresentations.