How AI Evaluates Nonprofit and NGO Credibility and Trustworthiness
AI now picks one nonprofit as the answer, making third-party ratings vital.
Marcus Tien
Staff Writer
Marcus Tien
Marcus cut his teeth covering search engine optimization and local business listings before the rise of generative AI turned those fields inside out, and he now reports on how brands audit and adapt their presence across AI-generated answers and review platforms. He is particularly focused on mid-market and franchise businesses navigating these shifts.
14 stories
Local Service Business Perception in AI-Powered Near-Me Recommendations
AI now picks winners and losers faster than any map pack ever could.
Marcus Tien
Manufacturing and Industrial Brand Perception in B2B AI-Driven Procurement Research
AI now decides which manufacturers appear in buyer research before any sales conversation begins.
Marcus Tien
How AI Systems Evaluate Hospitality and Hotel Brand Credibility
AI systems pick hotels based on guest ratings and price, not the signals hoteliers optimize for.
Marcus Tien
AI Perception Signals for Law Firms and Legal Service Providers
AI systems are reshaping how prospective clients discover law firms—and most are invisible to them.
Marcus Tien
AI Perception Signals for B2B SaaS Brands in Competitive Category Queries
AI models rely on four measurable signals to decide which B2B vendors get named in recommendations.
Marcus Tien
Aligning On-Site Content With AI and Search Credibility Signals Simultaneously
Content optimized for both search rankings and AI citations requires the same credibility signals.
Marcus Tien
Hallucination Risk Assessment in AI Brand Descriptions
AI systems hallucinate about brands in predictable patterns that can be measured and reduced.
Marcus Tien
AI Brand Perception Audit for a SaaS Company With No Branded Press Coverage
Structural invisibility to AI systems requires different remedies than poor search rankings.
Marcus Tien
Wikipedia and Wikidata as Foundational AI Perception Signals
Wikipedia and Wikidata now determine how AI systems perceive and describe your business.
Marcus Tien
Knowledge Panel Accuracy and Its Downstream Effect on AI Brand Descriptions
Outdated panel data now ripples through every AI system that describes your brand.
Marcus Tien
Competitive AI Perception Benchmarking for Brand Auditors
AI visibility now depends on mentions and sentiment, not links and rankings.
Marcus Tien
Detecting AI Brand Hallucinations and Factual Drift
LLMs hallucinate brand facts by design, not by accident.
Marcus Tien
Query Design for AI Perception Audits
How you ask determines what AI systems reveal about your brand.
Marcus Tien